Anime fans worldwide are aware of the significant impact Sanrio’s most popular franchise,Hello Kitty, has had on the industry for many decades. Despite the titular character not being directly linked with any anime, she and her friends have collabed with some of the biggest shows in existence, such as the mostrecent partnership with theDigimonfranchise.

With the release of theMy Melody and Kuromianime just around the corner, Sanrio has revealed its latest collab yet, with the beloved K-Pop group LE SSERAFIM working on its theme. The song, titled “Kawaii”, will be the opening to this long-awaited series, which will debut on Netflix in just a couple of days.

Kuromi and My Melody Netflix show

LE SSERAFIM and Hello Kitty Are Ready To Make Fans Dance

“Kawaii” Perfectly Encapsulates the Aesthetics of the Series

On July 04, 2025, Sanrio will release itsbiggest Netflix anime series to date:My Melody and Kuromi. This show will follow the adventures of these adorable rivals as they try to save their home. Recently, to celebrate that the series would become available in just a few days, the official theme for the series was announced via social media.

Followers excited about the upcoming adventures of My Melody and Kuromi can also enjoy this amazing song via HYBE LABELS' official YouTube channel.

Hello Kitty’s Paradise (1999) TV Show poster

The song was created by the beloved K-Pop group LE SSERAFIM,one of the biggest 4th generation bands in the industry. This announcement was made by the official X (formerly Twitter) account for Netflix, along with a message from the group’s members. The song can be heard in the background, giving fans a glimpse of this catchy theme.

Followers excited about the upcoming adventures ofMy Melody and Kuromican also enjoy thisamazing song via HYBE LABELS' official YouTube channel, as the video for the song was also recently released. Most fans agree thatthe upbeat tones and lyrics of this new theme fit perfectly with the cute and friendly atmosphere of Sanrio’s new anime.

What Is My Melody and Kuromi About?

Two Rivals Must Work Together To Save Their Home

In the peaceful and colorful town of Mariland, many ofHello Kitty’s cutest charactersenjoy their daily and stress-free lives. My Melody and Kuromi are popular among citizens for their unique desserts, with the former being a famous baker and the latter creating less-than-appealing Japanese sweets. After the rabbit encounters a magic heart, their town is suddenly cursed.

My Melody goes from the most popular girl in town to a pariah who cannot be seen in public. Kuromi, who is aware of the danger they are facing, teams up with her rival to save Mariland. As such, the girls will embark on an epic and adorable adventure to save their friends and home.