Few children’s entertainment brands are as massive asHello KittyandCoComelon, which is why it’s no surprise that a new partnership is being forged between the two behemoths. While parents might scratch their heads at the collaboration, the unrivaled popularity of both brands pretty much ensures that it will be a massive hit with children.
According to a report byDeadline, a new deal was struck between Hello Kitty creator Sanrio andCoComelonproducers Moonbug Entertainment. The deal will reportedly include a crossover series that could see the likes of classic Sanrio characters like Hello Kitty, My Melody, and Kuromi meet up with the cast of characters fromCoComelon,such as JJ.
Sanrio and CoComelon’s Collaboration Is a Much Bigger Deal Than You Think
The Crossover Is Unprecedented
The crossover was revealed during a fireside chat with Kevin Mayer, a former Disney executive who owns Moonbug’s parent company, Candle Entertainment. During the chat, Mayer expressed high hopes that the collaboration would be a major success for bothCoComelonand Sanrio.
This collaboration brings together two powerful global brands with generations of fans. We’re excited to create fresh experiences that blend the heart and humor ofCoComelonwith Sanrio’s beloved characters in ways that will delight families around the world. This is the start of a creative partnership with huge potential, and we can’t wait to share more later this year.
Far from just the typical bluster from a company executive, though, Mayer’s assessment about the crossover’s potential is spot on.Hello Kittyis the tenth biggest media franchise ever,eclipsing popular series likeDragon Ballin terms of revenue.
Our Take On Hello Kitty’s CoComelon Team Up
Will The Partnership Help Or Hurt Sanrio?
While the crossover will undoubtedly be successful,criticisms ofCoComelonloom over the partnership. As an article fromParentsshowed, there is some debate about whetherCoComelon’s fast-paced editing is harmful to the development of children. The research is ultimately unclear, but the show still leaves many parents uneasy.
