Paramount+is quietly changing the name of its ad-free tier. This change comes just two years after Paramount+ rebranded their top streaming tier to Paramount+ with Showtime. Since the merger, Showtime has brought Paramount+ some of its most popular shows, includingYellowjackets,The L Word, andThe Chi. For Paramount+, the merger with Showtime has been a clear success.Yellowjacketswas just renewed for season 4, and that serious streaming success first came to Paramount+ through Showtime. Although Paramount made an official announcement when they first merged with Showtime on streaming, the latest shift has happened with little fanfare.
Now,Paramount+has removed Showtime from the name of their ad-free plan, and itwill be called Paramount+ Premium instead of Paramount+ with Showtime.However, this does not mean that Showtime’s shows are leaving Paramount+. On the contrary, according to the platform,“a sampling of SHOWTIME programming"is now available at all levels on Paramount+.
What The Name Change Means For The Top Tier Of Streaming On Paramount+
Showtime Is Now Available For More Viewers
All the Showtime shows that audiences loved will still be available on Paramount+.
Our Take On The Paramount+ Name Change
A Small Step Away From Showtime
While it is interesting that Paramount+ is changing the name of their ad-free subscription tier, it probably does not mean very much for the platform as a whole. On the one hand,the name change does suggest that Paramount+ does not feel like it needs to advertise its partnership with Showtime as prominently.
The biggest change associated with the name change is that some Showtime shows are now available to all users of Paramount+.
On the other hand, the inclusion of a few Showtime shows in the less expensive tiers of Paramount+ suggests that Paramount+ still values Showtime as an asset. For now, it is safe to say that the biggest change toParamount+is just the name change, and all the shows that audiences love will still be available.
