Tired of Prime Video Ads? Too Bad, Amazon Is Adding More of Them
Amazon kicked off the new year by filling its Prime Video service with ads. Now, in the face of user complaints, Amazon is doubling down with a slew of “interactive” ads. These ads extend beyond the normal commercial break and will appear on the pause menu. Interactive pause ads offer an “extended engagement opportunity beyond a typical ad break.” You pause a show or movie, and a product appears on-screen with “buy now” and “learn more” buttons....