The first trailer forWednesdayseason 2 has been released. The debut season ofWednesdaywas released on Netflix in 2022 and instantly became a hit for the streamer, catapulting Jenna Ortega into stardom.The Addams Familyseries moves away from their traditional gothic home and sees the titular character attending the supernatural Nevermore Academy. Initially delayed due to the 2023 Hollywood strikes,Wednesdayseason 2promises to follow up on the mysteries that were previously set up and pave the way for new stories.

Netflixhas released thetrailer forWednesdayseason 2. The trailer begins with Wednesday going through what looks like airport security while an eerie version of “My Favorite Things” plays. When she sets off the alarm, she has to remove a series of weapons from her body as the security guards look on, puzzled. Wednesday then returns to Nevermore and is greeted excitedly by Enid. The trailer then goes through a series of eerie images, including creepy dolls. Netflix announced thatWednesdaywill be released in two parts, launching part 1 on August 6 and part 2 on September 3.

Jenna Ortega as Wednesday in Wednesday

What This Means For Wednesday Season 2

Netflix Has Used A Two-Part Release Strategy Before

Wednesdayseason 1was released all at once in fall 2022, but season 2 will take a different approach. Netflix has previously employed this multipart strategy for some of their most popular shows, includingBridgertonandStranger Things. The intention of the two-part reveal is to boost viewership for the series, as audiences anticipate the remaining episodes.Wednesdayseason 1 was record-breaking in terms of viewership, so it seems likely that this release strategy could work for season 2.

In terms of content, theWednesdayseason 2 trailer highlights the show’s use of dark humor.Wednesday is idiosyncratic in how she shows affection for people, gifting her roommate Enid a doll with the catch that it is crafted out of human hair. The trailer also hints at the ghouls awaiting Wednesday on her return to Nevermore Academy, showing a series of monsters, bees, and other threatening imagery. These images are coupled with the darkly funny tone to create the classicWednesdayfeel that characterized the debut season.

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Our Take On The Wednesday Season 2 Trailer

Wednesday’s Release Strategy Is Smart

Wednesday’s release strategy is likely to be a huge success for the series as it can capitalize on being an end-of-summer release. The previous installment of the show had a fall release, but with the series appealing to school-aged children up through adults, summer will probably be an ideal time for it to drop. The trailer itself looks appealing, hinting at mysteries to come and new challenges for the dour protagonist. If they pull it off,Wednesdayseason 2 could be an even bigger success than season 1.

Wednesday

Cast

Wednesday follows the journey of Wednesday Addams as she attends Nevermore Academy, a boarding school for outcasts. Tasked with mastering her psychic abilities, she confronts a series of town murders and a haunting family mystery from 25 years ago, all while managing new social dynamics.