Google confirmed aprice increase for its popular YouTube Premiumsubscription earlier this week, and the bad news keeps coming. Not only will the price go up for YouTube Music and Premium, but the hike also affects your grandfathered YouTube Red subscription.
With the increase, a single YouTube Premium subscription goes up from $11.99 per month to $14, while YouTube Music is now $10.99 per month. To make matters worse, this is the second price hike in the last year following aspike last October.
For those unaware, YouTube Premium has some nice benefits. A YouTube Premium plan lets you watch videos ad-free while supporting your favorite content creators. It also gives you offline video playback, background playback, and a subscription to YouTube Music.
Related:YouTube Music Could Gain YouTube’s Best (and Worst) Feature
If you’ve been enjoying YouTube Premium since the early days when it was “Red” and have a grandfathered plan at a lower rate from back in 2018 whenYouTube Red rebranded to Premium, enjoy it while it lasts. According toAndroidPolice, those grandfathered plans are about to change.
At first, it sounds like grandfathered plans get to continue using Premium at its more affordable price, but the email concludes by saying, “To show our appreciate for your loyalty, we’re giving you at least three extra months at the current price before the increase impacts your plan.”
Interestingly enough, Google said “at least three extra months,” meaning we’re not entirely sure when the price will go up for each grandfathered plan. The user that received the email won’t experience a higher monthly fee until December, suggesting the pricing change may not hit everyone simultaneously.
Either way, grandfathered YouTube Premium members will experience a significant price increase, as they currently pay $9.99 monthly. Once this happens, it’ll jump to $14.
We felt this was coming after family plans went up last year, and now it’s official. If your main reason for using Premium is to access YouTube Music, there are plenty ofalternative music streaming services worth trying. But that also means you’ll deal with ads while viewing YouTube.
viaAndroidPolice
